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Research papers

Cultural adaptation and differences from a South African perspective

This paper describes and explains ethnic diversity within South Africa, and how this translates in terms of cultural adaptation, differences and change pre and post apartheid, and potentially in the future. The hypothesis presented is that ethnicity...

Catalogue: Ethnic Marketing 2000
Authors: Debi Fletcher, Tessa Pintusewitz
July 1, 2000
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Citation

Fletcher and Pintusewitz (2000a, July 01). Cultural adaptation and differences from a South African perspective. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/cultural-adaptation-and-differences-from-a-south-african-perspective