You searched for: "*"

The results has been filter on Authors containing L. Chandrashekhar.
ANA has found 1 results for you, in 276 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Reaching the elite

This paper addresses the television viewership habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major metros of India, and already possesses a high spending power.This research highlights a new way of panel...

Catalogue: WM3 2007
Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava
Company: TAM Media Research
June 3, 2007
×

Citation

Chandrashekhar, Kapadia and Srivastava (2007a, June 03). Reaching the elite. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/reaching-the-elite