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Research papers

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
Companies: Human8, Mars Wrigley
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information


Videos
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Citation

Verhaeghe, A. (2023a, November 13). Is synthetic data the future for market research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/is-synthetic-data-the-future-for-market-research


Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china-12162


Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/are-you-ok-zoomers-