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Is synthetic data the future for market research

Date of publication: November 13, 2023

Catalogue: AI Forum

Company: Human8

Author: Annelies Verhaeghe

Abstract:

Annelies Verhaeghe

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Research Papers

Data integration and the future of market research

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


Research Papers

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-


Videos

Data integration and the future of market research

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

×

Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Verhaeghe, A. (2023a, November 13). Is synthetic data the future for market research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270