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Is synthetic data the future for market research

Date of publication: November 13, 2023

Catalogue: AI Forum

Company: Human8

Author: Annelies Verhaeghe

Abstract:

Annelies Verhaeghe

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Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research


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May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved December 15, 2025, from


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Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved December 15, 2025, from


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Citation

Verhaeghe, A. (2023a, November 13). Is synthetic data the future for market research. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-