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Videos

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
October 1, 2024
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Citation

O'Brien, Sutcliffe and Ma (2024a, October 01). Reset and Reimagine. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/reset-and-reimagine-12635


Videos

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
October 1, 2024
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Citation

Bangia, McIntyre and Legg (2024a, October 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/empathy-or-emptiness-12573


Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (2024a, October 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy--12607


Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
October 1, 2024
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Citation

Smith and Riley (2024a, October 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/-12594


Videos

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
October 1, 2024
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Citation

Sanyal and Hamlyn (2024a, October 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/ai-perseus-or-zeus--12580


Videos

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634


Videos

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
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Citation

Dolay, O. (2024a, October 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/ai-enhanced-market-research-12561