Abstract:

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world increasingly shaped by technology, the innovations that will truly resonate are those anchored in an intimate understanding of human needs?needs that are not only practical, but also deeply emotional and psychological. This collaboration between Human8 and Colgate-Palmolive underscores the disproportionate importance of truly connecting with people, even in their most private moments, such as their oral care routines. By leveraging both cutting-edge research methodologies and a profound engagement with future consumers, Colgate-Palmolive aims to stay ahead in a market that is as diverse as it is demanding.