You searched for: "*"

The results has been filter on Authors containing Gerardo Gonz����lez.
ANA has found 2 results for you, in 104 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021
×

Citation

González and Medina (2021a, July 30). Transforming Lives, Transforming Times . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/transforming-lives-transforming-times--11763


Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
×

Citation

González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/deconstructing-the-media-market-constructing-a-new-way-to-measure-ad-efficiency