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Research papers

Taking PPM out of the lab and into the field

Since 1992 Arbitron has been developing and testing a personal portable meter (PPM) system capable of detecting exposure to any audio medium both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999

Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998

Research papers

The personal portable meter

Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...

Catalogue: 2nd Radio Research Symposium
Authors: Ronald S. Kolessar, Carol P. Stowell
June 15, 1997

Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie
Company: Nielsen
May 1, 1994