Abstract:

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media metering solution, Arbitron began forking on a Multi-Media Personal Portable Meter (PPM) program. his program will provide each signal originator with an encoder which ‘"sorts an inaudible identification code into the station’s signal in real As survey respondents are exposed to various media, these codes are "on captured by a pager-size decoder which can easily be carried by respondents. This paper outlines our progress over the past five and more years developing a device small enough to be carried for an extended period of time, yet powerful enough to pick up the various codes to which e despondent is exposed. It will discuss Arbitron’s most significant achievements in technological development, explaining why it works and how well. It will also discuss the all-important area of human factors search. The paper will conclude with 1998 plans.