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Panel research

This chapter is concerned with panels. Like so many common English words placed in a market research context, its special research meaning is entirely familiar to the practitioners and confusing to the layman. Its nearest common meaning is a list of...

Catalogue: Consumer Market Research Handbook
Author: John Parfitt
August 1, 1986
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Citation

Parfitt, J. (1986a, August 01). Panel research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/panel-research