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Kung and Fai (2010a, September 15). Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy. ANA - ESOMAR. Retrieved February 07, 2025, from
Kung and Tse (2009a, April 07). The evolving role of in-house market research professionals. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/the-evolving-role-of-in-house-market-research-professionals
Kung, Cheung and Lam (2004a, March 28). The impact of low birth rates towards the life stage segmentation model in CRM. ANA - ESOMAR. Retrieved February 07, 2025, from
Li et al. (2003a, January 26). Automated website synthesis and uncertainty reasoning for customer preference management. ANA - ESOMAR. Retrieved February 07, 2025, from
Kung, A. (2002a, December 01). Building a truly customer-centric CRM model. ANA - ESOMAR. Retrieved February 07, 2025, from
https://ana.esomar.org/documents/building-a-truly-customer-centric-crm-model
Leung, Kung and Tang (2002a, September 22). Automated web services for customer relationship management and market research. ANA - ESOMAR. Retrieved February 07, 2025, from