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Research papers

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Paulina Salazar, Lluis Martinez-Ribes
March 4, 2009
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Citation

Salazar and Martinez-Ribes (2009a, March 04). Painting simplicity. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/painting-simplicity


Research papers

Consumers at the heart of innovation

Consumers should be at the heart of client innovation initiatives. This paper provides brand owners with a fresh perspective when thinking about how to involve consumers in processes linked to innovation, to arrive at both cutting edge ideas for new...

Catalogue: Asia Pacific 2007
Authors: Helen Wing, Raymond Crook, Sunanda Brahma
March 12, 2007
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Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-


Research papers

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Congress 2006: Foresight
Authors: Lucile Rameckers, Stefanie Un
Company: Philips International
June 15, 2006
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Citation

Rameckers and Un (2006a, June 15). People insights at the fuzzy front of innovation . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/people-insights-at-the-fuzzy-front-of-innovation-


Research papers

Building holistic relationship communication programs in an interactive marketplace

This paper provides a comprehensive framework for a new communication process model where company and consumer perspectives are considered as co-equivalent parts of a relationship communication system. It is based on the notion that in 21st century...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Don E. Schultz, Kirsti Lindberg-Repo
September 22, 2002
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Citation

Schultz and Lindberg-Repo (2002a, September 22). Building holistic relationship communication programs in an interactive marketplace . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/building-holistic-relationship-communication-programs-in-an-interactive-marketplace-


Research papers

Research for innovations and innovation management

The first part of this paper focusses on the process in which ideas for innovative products and services are found. The process of developing a product that can be sold from the customer's idea of what will be needed in the future and the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Gert Autz, Peter Huijbers
September 1, 1999
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Citation

Autz and Huijbers (1999a, September 01). Research for innovations and innovation management . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/research-for-innovations-and-innovation-management-