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Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-