Back

Client-side fusion futures (scene-setter)

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman

Abstract:

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Shibani Nayak

Author

This is a long description of some author details.

Johannes Hartmann

Author

This is a long description of some author details.

Adrian Terron

Author

This is a long description of some author details.

Camila Borja

Author

This is a long description of some author details.

Jackie Lundblad

Author

This is a long description of some author details.

Michelle McLoughlin

Author

This is a long description of some author details.

Sunita Venkataraman

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Re-imagining the client-side

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

×

Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/re-imagining-the-client-side


Videos

Re-imagining the client-side

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

×

Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995


Webinars

Members-only Summer Roundtable: Client-side Chat

Catalogue: Webinars 2021

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

August 5, 2021

×

Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat