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Client-side fusion futures (scene-setter)

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman

Abstract:

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Shibani Nayak

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Johannes Hartmann

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Adrian Terron

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Camila Borja

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Jackie Lundblad

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Michelle McLoughlin

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Sunita Venkataraman

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