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Research papers

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: John R. M. Thom, Adrian Gunzi
November 25, 1987

Research papers

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: John R. M. Thom
Company: KANTAR TNS Malaysia
June 15, 1985