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Using a panel to redesign farmers weekly

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: John R. M. Thom, Adrian Gunzi

Abstract:

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

John R. M. Thom

Author

This is a long description of some author details.

Adrian Gunzi

Author

This is a long description of some author details.

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Thom and Gunzi (1987a, November 25). Using a panel to redesign farmers weekly. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-panel-data-to-evaluate-the-consequences-of-promotions-