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Research papers

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Barbara L. Zack
June 13, 2002
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Citation

Zack, B. L. (2002a, June 13). Newsstand. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/newsstand