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Research papers

The value of incremental reach

Advertisers desire accountability for their media expenditures. Information Resources Inc. (IRI) findings and other studies highlight that a critical variable in explaining sales is prior brand purchase. Secondly, reaching more of the brand target...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Howard Kamin
June 15, 1992
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Citation

Kamin, H. (1992a, June 15). The value of incremental reach. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-value-of-incremental-reach


Research papers

Creativity and accountability in international advertising research

Advertising research has always had two objectives: First, to help the creative person sharpen and improve the execution of strategic positioning and ideas. To help him push his imagination as far as the understanding of the consumer will permit....

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Lorenz C. Andersen
June 15, 1988
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Citation

Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/creativity-and-accountability-in-international-advertising-research


Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982
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Citation

Radhakrishnan and Soenen (1982a, June 15). Why computerised financial reporting and consolidation systems?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/why-computerised-financial-reporting-and-consolidation-systems-