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Targeting ethnic minorities

In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach...

Catalogue: Congress 2013: Think Big
Author: Anne-Sophie Lenoir
June 15, 2013
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Citation

Lenoir, A. (2013a, June 15). Targeting ethnic minorities. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/targeting-ethnic-minorities