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Research papers

Digital dreams, digital nightmares

Digital dreams: we live in a bright, clean world where every need is served by technology. Everything is automated and personalised to individual needs. Intelligent networks have learned to anticipate needs, and our social lives are unbounded by...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
March 1, 2005

Research papers

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Michael A. Lotti
March 1, 2005

Research papers

When market estimation goes astray

This paper examines the magnitude and key drivers behind purchase intent or adoption over-estimation across three different technology product categories. Overestimation (as a behavioral projection of slightly better known problems such as approval...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Tânia Hojo, Fabián Echegaray, Adriana Cordeiro
Company: Market Analysis
March 1, 2005

Research papers

Do new digital media change deeply ingrained behaviors in European digital consumers?

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.In particular, the author looks at one of the fastest growing...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Idalina Cappe de Baillon
March 1, 2005

Research papers

From aesthetic trends to new value signs

In 2004 Philips launched its new brand positioning 'Sense and Simplicity'. To articulate this positioning through design, Philips Design works according to the High Design process; a multidisciplinary and human-centered approach that led to...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Brechje Vissers
Company: Philips International
March 1, 2005

Research papers

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Emeric Mourot, Laurent Ponthou
March 1, 2005

Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005

Research papers

What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups. Yet what happens with our seniors?The population aged 50 plus is currently the segment experiencing the highest...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Marta Belmonte, Marta de la Cruz
Company: Ipsos MRBI
March 1, 2005