Abstract:

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests. The paper explores mixing techno push and market pull approaches in order to innovate, enriching the imagination of researchers with consumer feedback; involving users in a co-creation process, even though they have no specific ideas about the future or requirements; and the role of usage prototypes, consumer tests and media in exploring innovative technology ideas and finding market opportunities.