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Research papers

What value do customers attach to instant news?

This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country. A unique methodology combining off line and on line approaches was used to...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Anusheel Shrivastava, A. Sundara Rajan
October 20, 2002