Abstract:
This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country. A unique methodology combining off line and on line approaches was used to identify the consumers' response to the concept and identify the stated vs. real intent to use the service. The methodology was designed to capture the interest drop from heightened interest stage to product fatigue stage.
This could also be of interest:
Research Papers
What customers want
Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Author: David Sargent
Company: JD Power
June 15, 1996
Research Papers
Breaking news!
Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
October 17, 2017
Videos
What Do Women Think?
Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
