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Research papers

Statistics and significance testing

In this chapter, the emphasis will be on the ‘analysis and interpretation’ aspects of statistics dealing mainly with simple descriptive measures calculated from survey data and the testing of hypotheses about those data. The more advanced...

Catalogue: Consumer Market Research Handbook
Author: Paul Harris
August 1, 1986
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Citation

Harris, P. (1986a, August 01). Statistics and significance testing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/statistics-and-significance-testing


Research papers

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Paul Harris
June 15, 1982
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Citation

Harris, P. (1982a, June 15). The current state of methodological developments in the multivariate analysis of surveys. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-current-state-of-methodological-developments-in-the-multivariate-analysis-of-surveys