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Research papers

Towards a new paradigm

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing marketing programs. The approach uses segmentation based...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Howard R. Moskowitz, Philip Moore
Company: Moskowitz Jacobs Inc.
March 4, 2002