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Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Research papers

Panel-based mobile online research

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by...

Catalogue: Panel Research 2008
Authors: Otto Hellwig, Tom Wirth
Company: respondi
October 24, 2008
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Citation

Hellwig and Wirth (2008a, October 24). Panel-based mobile online research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/panel-based-mobile-online-research


Research papers

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007
Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
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Citation

Markut and Hellwig (2007a, October 28). Web 2.0 market research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/web-2-0-market-research