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Research papers

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
March 12, 2007

Research papers

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
March 12, 2007

Research papers

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006
Authors: Caz Tebbutt Dennis, Radhecka Roy
Company: Tebbutt Research
October 8, 2006

Research papers

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
April 7, 2009