Catch them young...and watch them grow…

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007

Abstract:

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets. The pilot study uses secondary schools as hubs and senior students as field personnel to provide reliable, robust samples in situations where it is not ordinarily possible to collect data, and puts market research on the career choice menu for students, parents, teachers and school administration.

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