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Magazines

Research World (July-August 2010)

In this issue we look towards the future and the new skills required in a fast-changing environment.

Catalogue: Research World 2010
Author: ESOMAR B.V.
August 15, 2010

Magazines

Research World (June 2010)

This issue contains the 8th ESOMAR Global Prices Study and the second part of our exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010
Author: ESOMAR B.V.
June 15, 2010

Magazines

Research World (May 2010)

This issue focuses on the latest developments in Latin America, and also featuring an exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010
Author: ESOMAR B.V.
May 15, 2010

Magazines

Research World (April 2010)

This issue explores the future of outsourcing and the implications of the new globalisation on the consumers of Asia.

Catalogue: Research World 2010
Author: ESOMAR B.V.
April 15, 2010

Magazines

Research World (March 2010)

This issue focuses on how clients are changing from in-house researchers to strategic consultants, and what this measn for research providers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
March 15, 2010

Magazines

Research World (February 2010)

This issue presents a 360 view of the market research industry – from the outside looking in.

Catalogue: Research World 2010
Author: ESOMAR B.V.
February 15, 2010

Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008

Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004

Research papers

Qualitative effects of media on advertising effectiveness

This study presents a quantitative examination of the qualitative impact of print media, both newspaper and magazine, on advertising effectiveness.Previous research has identified 39 distinct qualitative experiences involved in reading magazines and...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Bobby Calder, Edward Malthouse
June 15, 2004