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Research papers

Research for decisions

Marketing Models are not a substitute for the art of the marketing man but they are addressed to the same problem, i.e. they offer the facility for putting some (not all) of the elements in the mix together and then predicting the likely outcome. The...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: J. D. W. Stewart, Jacques Blanchard
September 1, 1974
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Citation

Stewart and Blanchard (1974a, September 01). Research for decisions. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/research-for-decisions