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Videos

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
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Citation

Cheng and Patel (2024a, October 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/from-conversations-to-conversion-12583


Videos
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Citation

Worthge, S. (2024a, October 01). Man vs. Machine. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/man-vs-machine


Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023
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Citation

Krishnan, H. (2023a, October 05). Solving Market Research Challenges. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/solving-market-research-challenges


Videos
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Citation

Brigham and Boom (2023a, October 05). Dynata RISE awards. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/dynata-rise-awards


Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/human-or-ai


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022
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Citation

Brigham, N. (2022a, September 29). Respondent Engagement. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/respondent-engagement-11912


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Webinars

Making online samples more representative

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into...

Catalogue: Webinars 2021
Authors: Andrew Mercer, Jeffrey Henning
March 17, 2021
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Citation

Mercer and Henning (2021a, March 17). Making online samples more representative. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/making-online-samples-more-representative