Abstract:

What's it about?

Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at the Dynata Global Centre of Excellence for Research and Data Science, as she details what best-in-class Marketing Research organizations are doing to promote member centricity and introduces the Dynata Quest Award to recognize MRAs consistently demonstrating focus on improving the survey ecosystem for better respondent engagement.

What's in it for me?

Join us to learn how to improve surveys across all projects by understanding:

• The three areas of respondent impact that benefit the overall ecosystem
   
•  Eight variables that can be changed and improved to positively impact respondent engagement

Who is this for?

Don?t miss this educational webinar designed for Market Research Agencies and Corporate Insights teams seeking to cultivate an optimal respondent survey experience on a consistent basis.