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Research papers

Helping the clients succeed in China's B2B market

China is not only a huge fast-moving consumer goods market, but an industrial product market with enormous development potential as well. With the aim to better understand the B2B market situation in China and formulate proper marketing strategy,...

Catalogue: Asia Pacific 2004
Authors: Fred Bai, Guo Ping
March 28, 2004
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Citation

Bai and Ping (2004a, March 28). Helping the clients succeed in China's B2B market. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/helping-the-clients-succeed-in-china-s-b2b-market