Abstract:
China is not only a huge fast-moving consumer goods market, but an industrial product market with enormous development potential as well. With the aim to better understand the B2B market situation in China and formulate proper marketing strategy, multinational companies need to obtain objective, precise and comprehensive information of China B2B market, users as well as the competition situation. Comparing to market information on consumer goods, B2B market information is incomplete and with limited access. In this paper, the authors introduce an efficient model, the "+-Ã÷" model with primary functions of business information collection, processing and value-adding. Additionally, the methods to help clients succeed in China's B2B market are discussed while analyzing successful business cooperation in this field.
Research Papers
Convergence or divergence of the Asian market
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011
Research Papers
Understanding China: An automotive bamboo shoot
Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Sheng Tian
Company: KANTAR TNS Malaysia
March 1, 2004
Magazines
Research World (March/April 2012)
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
April 15, 2012
