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Research papers

Predicting reactions of farmers to a changing competitive and pricing situation

This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: T. Justus Homburg, Peter H. van Westendorp
Company: Bayer AG
June 15, 1992