Predicting reactions of farmers to a changing competitive and pricing situation

Date of publication: June 15, 1992


This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate predictions could be made of the reactions of farmers to intended changes in the pricing of agrochemicals.

  • PDF
  • This could also be of interest