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Predicting reactions of farmers to a changing competitive and pricing situation

Date of publication: June 15, 1992

Catalogue: Seminar 1992: European Agriculture In Transition

Company: Bayer AG

Authors: T. Justus Homburg, Peter H. van Westendorp

Abstract:

This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate predictions could be made of the reactions of farmers to intended changes in the pricing of agrochemicals.

T. Justus Homburg

Author

This is a long description of some author details.

Peter H. van Westendorp

Author

This is a long description of some author details.

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Homburg and van Westendorp (1992a, June 15). Predicting reactions of farmers to a changing competitive and pricing situation. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers-