Back

Predicting reactions of farmers to a changing competitive and pricing situation

Date of publication: June 15, 1992

Catalogue: Seminar 1992: European Agriculture In Transition

Company: Bayer AG

Authors: T. Justus Homburg, Peter H. van Westendorp

Abstract:

This paper shows how the NSS PRICE SENSITIVITY METER, developed by one of the authors was applied to a multi-country agricultural research problem. It demonstrates how, by combining the price perception data with other types of data accurate predictions could be made of the reactions of farmers to intended changes in the pricing of agrochemicals.

T. Justus Homburg

Author

This is a long description of some author details.

Peter H. van Westendorp

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Farmers' reactions to new environmental challenges

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Karl-Georg Herbert, Andreas Lettmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1994

×

Citation

Herbert and Lettmann (1994a, June 15). Farmers' reactions to new environmental challenges. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/farmers-reactions-to-new-environmental-challenges


Research Papers

Janus and the changing face of pricing research

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Maureen Arink, Anne Favrelle, Vicky Nef

Company: SKIM

September 15, 2010

×

Citation

Arink, Favrelle and Nef (2010a, September 15). Janus and the changing face of pricing research . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/janus-and-the-changing-face-of-pricing-research-


Research Papers

Problems of communicating with, and influencing farmers

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Gwyn E. Jones

 

May 1, 1968

×

Citation

Jones, G. E. (1968a, May 01). Problems of communicating with, and influencing farmers . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Homburg and van Westendorp (1992a, June 15). Predicting reactions of farmers to a changing competitive and pricing situation. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers-