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Research papers

Market measurement

This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...

Catalogue: Panel Research 2007
Authors: Mike Cooke, Nick Watkins, Corinn Moy
Company: GfK
October 28, 2007
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Citation

Cooke, Watkins and Moy (2007a, October 28). Market measurement. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/market-measurement


Research papers

The potential for direct delivery in the asset finance market

This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Nick Watkins, Lucy Baker
June 15, 1994
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Citation

Watkins and Baker (1994a, June 15). The potential for direct delivery in the asset finance market. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-potential-for-direct-delivery-in-the-asset-finance-market


Research papers

Recession and the financial decisions of smaller businesses

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Nick Watkins
June 15, 1992
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Citation

Watkins, N. (1992a, June 15). Recession and the financial decisions of smaller businesses. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/recession-and-the-financial-decisions-of-smaller-businesses