Recession and the financial decisions of smaller businesses

Date of publication: June 15, 1992

Author(s): Nick Watkins

Abstract:

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are important determinants of behaviour and attitude. Hence, the conclusion is that these are essential components of any segmentation study, alongside the more commonly used size, sector and region variables. Furthermore, the author believes that the findings from the small business sector can be likened to the life stages used in consumer financial research, and draws a parallel between consumer disposable income and business turnover and profitability. There are similar parallels between new house-owners and new businesses.

  • PDF
  • This could also be of interest
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Closing session Authors: Wim J. de Jonge, D. Rettie
Consumers typology Authors: Mary Zeldenrust-Noordanus
Consumers typology (French) Authors: Mary Zeldenrust-Noordanus
Psycho-technology and consumer research Authors: Jack G. Field
The intelligent use of psychology in marketing Authors: Julia Ann Burdus
Intentions-to-buy and claimed brand-usage Authors: Andrew S. C. Ehrenberg, Michael Bird
What about consumer behavior and the behavioral sciences? Authors: Steuart Henderson Britt
Psychological research on the consumer Authors: Francesco Alberoni