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Research papers

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Truze M. Lodder, Jozsi Toth
Company: Motivaction International B.V.
June 15, 1990