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Videos

Visual focus: Better focus groups thanks to smartphones

Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as devices that distract respondents from the subject and that...

Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
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Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861


Research papers

Visual focus: Better focus groups thanks to smartphones

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as...

Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
×

Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones


Research papers

A deep dive into the mind

More and more research shows that consumer behaviour is driven for an important part by subconscious processes in the mind. Existing research techniques to uncover this area are either expensive or not very effective. Guided relaxation generates...

Catalogue: Qualitative 2009: The Evolving Human
Author: Ralph Poldervaart
Company: Motivaction International B.V.
November 23, 2009
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Citation

Poldervaart, R. (2009a, November 23). A deep dive into the mind. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-deep-dive-into-the-mind


Research papers

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007
Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse
Company: Motivaction International B.V.
October 28, 2007
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Citation

van Ossenbruggen, van der Wal, Muller, Lensvelt-Mulders and Hubregtse (2007a, October 28). Improving panel sampling. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/improving-panel-sampling


Research papers

Mapping strategic options for the Dutch consumer association

An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Frits Spangenberg, Lex Liebregts
Company: Motivaction International B.V.
September 1, 1999
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Citation

Spangenberg and Liebregts (1999a, September 01). Mapping strategic options for the Dutch consumer association. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/mapping-strategic-options-for-the-dutch-consumer-association


Research papers

Tattoo, the development of a new product

After more than two years of marketing research and brainstorming a new pipe-smoking concept was introduced in Amsterdam: TATTOO, a precious individual characteristic. It features a colourful modem pipe and a tobacco case in a small, handy box. A...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Wouter J. Meyers, Frits Spangenberg, Pieter-Paul Verheggen
Company: Motivaction International B.V.
September 1, 1990
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Citation

Meyers, Spangenberg and Verheggen (1990a, September 01). Tattoo, the development of a new product. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product


Research papers

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Truze M. Lodder, Jozsi Toth
Company: Motivaction International B.V.
June 15, 1990
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Citation

Lodder and Toth (1990a, June 15). Marketing at the Opera. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/marketing-at-the-opera


Research papers

Corporate image purchasing analysis

The choice of a specific manufacturer (brand) or supplier in the business-to-business market is not only determined by company performance, e.g. price, quality and time of delivery, but also by a company's corporate image. Corporate Image Purchasing...

Catalogue: ESOMAR Congress 1987
Authors: J. N. van der Veld, Erik-Jan Borgmeijer
Company: Motivaction International B.V.
September 1, 1987
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Citation

van der Veld and Borgmeijer (1987a, September 01). Corporate image purchasing analysis. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/corporate-image-purchasing-analysis


Research papers

Recent prescription and price policy of drugs in The Netherlands

In this presentation we would like to present a survey of recent developments in the drugs market in the Netherlands. We will base ourselves on publications in newspapers and trade magazines and on information published by public bodies in so far as...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: J. G. J. Huurman, Frits Spangenberg
Company: Motivaction International B.V.
June 15, 1987
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Citation

Huurman and Spangenberg (1987a, June 15). Recent prescription and price policy of drugs in The Netherlands. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/recent-prescription-and-price-policy-of-drugs-in-the-netherlands