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Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010

Research papers

Digital divorce or digital love affair

The use of Information and Communication Technology (henceforth ICT) products and services varies to a considerable degree. There are users who devour any innovation and would prefer beta versions to challenge both themselves and technology. Other...

Catalogue: Congress 2008: Frontiers
Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar
Company: Deutsche Telekom
September 26, 2008

Research papers

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006

Research papers

Action-based system to maintain customer loyalty

In 1993 Deutsche Telekom began to tackle systematically the issue of customer satisfaction. To this end, Deutsche Telekom uses the TRIM system from Infratest AG in Munich. TRIM produces data about customer loyalty and customer satisfaction with...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Johannes Adler
Company: Deutsche Telekom
September 1, 1995