Abstract:

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a Telco operator can only survive with outstanding products and services that -to keep it very simple- help customers in their daily lives that are easy to use and perfectly fit into existing device- service-ecosystems. Therefore the Creation Center sets the starting point for innovation right in the living rooms of customers.