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Research papers

Market research in Chile

This work describes the results of a study of the Chilean market research industry aimed at obtaining information about the industry and responses to questions such as what attributes would be desirable in a market research firm, how market research...

Catalogue: Latin America 2003
Authors: Cristóbal Fernández, Claudio Aqueveque, Patricio Carrasco
May 4, 2003

Research papers

The effect of the Internet on convenience goods

This paper describes the main purposes of a convenience goods website. The use of the website in the development of the product's image, constructing stronger trademarks with deeper meanings, is analyzed. Furthermore, several applications of websites...

Catalogue: Latin America 2002
Authors: Cristóbal Fernández, Claudio Aqueveque
May 12, 2002