Market research in Chile

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Abstract:

This work describes the results of a study of the Chilean market research industry aimed at obtaining information about the industry and responses to questions such as what attributes would be desirable in a market research firm, how market research firms are positioned, and whether all users have the same information requirements.

Cristóbal Fernández

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Claudio Aqueveque

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Patricio Carrasco

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