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Research papers

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Authors: Piotr Idzik, Karolina Kozlowska
Companies: MASMI, mTab
September 27, 2022
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Citation

Idzik and Kozlowska (2022a, September 27). Financial Security in the Unsafe World. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/financial-security-in-the-unsafe-world


Research papers

A ton of data and an ounce of emotion

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}It takes not only data to optimize CRM communication strategy. To create communication appealing to humans, Human Centered Design approach is the obligatory roadmap. Importance of data is...

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2019
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Citation

Haba and Idzik (2019a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion


Videos

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878