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A ton of data and an ounce of emotion

Date of publication: November 10, 2012

Catalogue: Fusion 2019

Company: MASMI

Authors: Leszek Haba, Piotr Idzik

Abstract:

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Leszek Haba

Author

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Piotr Idzik

Author

This is a long description of some author details.

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Research Papers

A ton of data and an ounce of emotion

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2019

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Citation

Haba and Idzik (2019a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion


Research Papers

The basic of design for emotion

Catalogue: Congress 2006: Foresight

Author: Pieter Desmet

 

June 15, 2006

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Citation

Desmet, P. (2006a, June 15). The basic of design for emotion . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-basic-of-design-for-emotion-


Research Papers

Zalando: The journey from data to emotion

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Sebastian Prassek, Anne Strauss

Company: Happy Thinking People

November 16, 2016

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Citation

Prassek and Strauss (2016a, November 16). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion-8919


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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion-8919