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A ton of data and an ounce of emotion

Date of publication: November 10, 2012

Catalogue: Fusion 2019

Company: MASMI

Authors: Leszek Haba, Piotr Idzik

Abstract:

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Leszek Haba

Author

This is a long description of some author details.

Piotr Idzik

Author

This is a long description of some author details.

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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878