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Research papers

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Ricardo Mariño, Alberto Arnaldo
Company: IBOPE Inteligencia
May 1, 1995

Research papers

Measurement of OOH audiences

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.The authors review adjustments made, within traditional criteria,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli
Company: IBOPE Inteligencia
June 20, 2005

Research papers

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Ricardo Mariño, Alberto Arnaldo
Company: IBOPE Inteligencia
May 1, 1995