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Measurement of OOH audiences

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Company:

Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli

Abstract:

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems. The authors review adjustments made, within traditional criteria, to diminish sampling problems. The paper addresses changes in the criterion of substitution of the interviewed person; changes in the selection of samples for CATI; digital maps; and validation.

Alberto Arnaldo

Author

This is a long description of some author details.

Alberto Rawe

Author

This is a long description of some author details.

Jorge Funes Bertoli

Author

This is a long description of some author details.

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Citation

Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measurement-of-ooh-audiences