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Measurement of OOH audiences

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Company:

Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli

Abstract:

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems. The authors review adjustments made, within traditional criteria, to diminish sampling problems. The paper addresses changes in the criterion of substitution of the interviewed person; changes in the selection of samples for CATI; digital maps; and validation.

Alberto Arnaldo

Author

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Alberto Rawe

Author

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Jorge Funes Bertoli

Author

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Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Daniel Cuende

Company: Cuende Infometrics

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Citation

Cuende, D. (2005a, June 20). Something is moving in OOH audiences. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/something-is-moving-in-ooh-audiences


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Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


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Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

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Citation

Breese and Bruzzone (2003a, June 20). OOH VS. other media . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ooh-vs-other-media-


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Citation

Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ooh-vs-other-media-