You searched for: "*"

The results has been filter on Authors containing David Evans.
ANA has found 1 results for you, in 124 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
×

Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground