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Research papers

Feelings you can bank on

This paper reveals an exciting new approach to customer satisfaction tracking, one that takes a proven and intuitive device for measuring emotion and uses it to provide highly actionable, real-time customer feedback for clients. With reference to a...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Bhavya Shah, Sarajit Mitra, Orlando Wood
Companies: HSBC Holdings, BrainJuicer
September 15, 2010

Research papers

Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom. This paper provides a case study of such a...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Martin Walls, Ken Parker
Companies: HSBC Holdings, Discovery Research Group
October 28, 2001

Research papers

Selling Islamic finance to mr. Smith

In an environment of increasing product parity, the need to innovate has become critical. The key input for innovation is robust and insightful data from customers. Given this scenario, this paper explores the triggers and barriers that exist within...

Catalogue: Qualitative 2007
Authors: Kalika Tripathi, Dipen Mehta
Company: HSBC Holdings
October 28, 2001